• On June 17, the Hokkaido Government, the Hokkaido Tourism Organization, and the operator of seven Hokkaido-based airports, Hokkaido Airports Co., Ltd., announced the joint development of their new “Hokkaido Love!” campaign. The campaign aims to attract overseas tourists back to Hokkaido following the sharp drop in visitors from abroad due to the current novel coronavirus pandemic.

  • This is the prime season to view cotton grass in the high moor around the Kagaminuma Marsh on the hillside of Mt. Niseko Annupuri in Central Hokkaido's Kutchan Town.

  • An establishment called Takibi (bonfire) Café, featuring mini-bonfires at each table has opened up in Nishi Ward, Sapporo. Word about the café is quickly spreading. The café had been closed temporarily to prevent spread of the new coronavirus, but reopened. “This is a totally new style of cafe, and I hope to make it a new Hokkaido specialty after the pandemic has subdued,” said owner Mr. Fujii.

  • Water lilies are in full bloom at the pond of Hachironuma Park in southern Hokkaido's Hokuto City. Vibrant pink blossoms and green leaves adorn the pond surface. Blooming began in early June, as usual. Visitors can enjoy them until August.

  • On June 19, Sapporo City turned on fountains in Odori Park in Chuo ward. This is because the Hokkaido government relaxed its previous “cautionary measures” including recommended limits on travel between cities as steps to prevent spreading of the novel coronavirus.

  • Asahikawa City's tourist facility, the ice and snow themed Snow Museum, closed permanently on June 30 due to the sales drop brought about by the new coronavirus pandemic. The museum had become popular for both local and foreign tourists as it resembles the ice castle in Disney's feature film “Frozen”. In 2019, approximately 100,000 people visited the museum.