Nemuro local sake Kita no Katsu ‘Shiboritate’ released and sells out immediately

A customer who purchased ‘Shiboritate’ after waiting in the long line. 10:05 a.m. on January 20. Marche de Kitchen supermarket, Nemuro

Usui Katsusaburo Shoten, the maker of ‘Kita no Katsu,’ a local sake of Nemuro in eastern Hokkaido, released ‘Kita no Katsu Shiboritate’ (freshly pressed) on January 20. The brew is being called a ‘phantom sake’ due to the fact that only a limited amount is being produced and it is hard to obtain. At supermarkets and other stores in Nemuro, customers lined up from dawn, and the sake sold out as soon as it went on sale.

 A total of 17,800 bottles were produced, using Haenuki rice produced in Yamagata prefecture. The alcohol content is 18.5 degrees and, according to Usui Katsusaburo Shoten, it is a “thirst quenching sake with a robust umami (savory) taste.” The recommended retail price for a 1.8-liter bottle is 2,597 yen.

 At the Marche de Kitchen supermarket in the city, to which 105 bottles were delivered, the first customers arrived in front of the store at 11 p.m. the night before. Customers wrapped up in warm clothes lined up in the bitter cold before sunrise, and by 8:00 a.m., when numbered tickets were being handed out, more than 100 people were waiting.

 A male company employee from Kushiro-cho in the Kushiro region, who was the first to arrive, smiled as he said “It’s so good that I might drink it right away. The taste is different every year, so I’m looking forward to it.”


Marche de Kitchen supermarket