This is the life…Powderlife

Powderlife was Niseko’s first English language magazine, first published in 2007.
The beautifully textured pages aim to capture and illustrate the essence of the Niseko powder lifestyle.
This starts on the ski slopes but also includes dining, art, culture, people, architecture, real estate Hokkaido travel and more.


While Niseko is a playful powder paradise, Japan’s wild northern frontier is a land of contrasts. There’s plenty to discover in Niseko and the magnificent island of Hokkaido.

The Sea of Japan coastline stands sentry to a continental airmass of cold air that flows off Siberia from the northwest becoming heavy snow in Niseko each winter. Last season a team of former British SAS soldiers aiming to find the some of the harshest conditions on earth to test their new winter clothing brand, ThruDark, explored the terrain around Niseko. This is a snapshot of what they found on the western frontier beyond the ski resorts.

Ships on the north coast of Hokkaido sit on the icy docks waiting for the depths of winter to subside and the oceans to be accessible again.

Dozens of hole-in-the-wall izakaya (Japanese tapas) and other once-in-a-lifetime Japanese dining experiences of a time gone by surround Niseko. Try the main local town Kutchan for a start, then work your way out.

Stories: Kristian Lund
Photo: @aaron jamieson

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