Wholesale market company sells fresh fish at Obihiro department store

 The fresh fish department in the basement of the Fujimaru department store in the city of Obihiro reopened after refurbishment on April 1, with a sales counter directly managed by the Obihiro Regional Wholesale Market opening there. The procurement power of the market has been put to good use, with a wide selection of fresh fish from Hokkaido and beyond, and a commemorative bluefin tuna filleting display held at the opening. Rice topped with seafood, available at the directly managed eatery within the market, was also available during the special opening period, attracting countless local residents.

 The name of the sales counter in the fresh fish department is “Ichirin Fujimaru Branch,” and it’s the first time in Japan that a wholesale market has opened an establishment in a department store. The aim is to stock a variety of products worthy of the department store’s image, with high-quality fish such as red sea-bream, splendid alfonsino and Kichiji rockfish available. Sushi products have also been renewed, and the salmon – which until now was frozen – is now fresh and what used to be imported scallops have now been replaced by scallops produced in Hokkaido.

 At the filleting display, many people watched as market staff members skillfully cut a 70 kg bluefin tuna purchased from Toyosu Market in Tokyo. “There are lots of fish befitting of Hokkaido, and I was satisfied with the varieties available,” said a woman from Obihiro who purchased a horsehair crab, adding “the fish counter was lively, which was really good,” CEO of the market, Takahashi Masayuki hopes “a busy and bustling basement department will lead to the revitalization of the entire Fujimaru store.”

 Speaking about future developments, CEO of Fujimaru, Fujimoto Nagaaki said “We hope to collaborate with the market to develop private-brand products and convey the abundance of Tokachi’s marine products.

The Fujimaru fresh-fish department, run by the Obihiro Regional Wholesale Market. The bluefin tuna filleting display proved popular


Fujimaru department store