Kamikawa and Columbia sign agreement for outdoor tourism cooperation
On March 25, the town of Kamikawa located in northern Hokkaido in the northern part of the Daisetsuzan National Park, and outdoor brand Columbia Sportswear Japan (Tokyo) signed a comprehensive cooperation agreement aimed at regional activation and the building of a sustainable society by means of outdoor tourism.
It’s the first time the company has signed an agreement with a municipality. The items of cooperation are in 5 fields, including the development of outdoor hands-on contents and environmental conservation. In future, it is hoped to convey the charms of the town throughout Japan and beyond, by means of opening a shop that will also double as a base for conveying information regarding tours and activities, and the joint production of websites and programs.
The signing ceremony took place at the Mt. Kurodake Ropeway Station in Sounkyo, which is located in Kamikawa, where Columbia’s CEO Massimo Lazzari, who attended the event, praised Kamikawa’s abundant nature. During his greetings, Lazzari touched upon how outdoor activities were attracting attention during the Coronavirus pandemic, saying “[the agreement] has merits for both parties. We hope to offer enjoyment to many people.” Mayor Sato Yoshiji added “We want to develop together with Columbia with whom we share a common aim,” bolstering confidence with regard the promotion of a year-round mountain resort.
Mt. Kurodake Ropeway Station
- Oct. 15
On October 3, a light covering of snow formed on the summit of Hokkaido’s highest peak – Mt. Asahidake in the Taisetsu Mountain Range in the Kamikawa region of central Hokkaido – creating a landsca...
The autumn foliage has reached its peak around Taisetsu Kogen Onsen in Sounkyo in the town of Kamikawa in northern Hokkaido. The red rowan and yellow butterfly maple (acer tschonoskii) leaves creat...
The full bloom season has arrived for flowers all along the Taisetsu Mountain Range. The path from the Ginsendai trailhead in the Northern Hokkaido Kamikawa region town of Kamikawa to Mt. Hakuundak...