Kamikawa and Columbia sign agreement for outdoor tourism cooperation
On March 25, the town of Kamikawa located in northern Hokkaido in the northern part of the Daisetsuzan National Park, and outdoor brand Columbia Sportswear Japan (Tokyo) signed a comprehensive cooperation agreement aimed at regional activation and the building of a sustainable society by means of outdoor tourism.
It’s the first time the company has signed an agreement with a municipality. The items of cooperation are in 5 fields, including the development of outdoor hands-on contents and environmental conservation. In future, it is hoped to convey the charms of the town throughout Japan and beyond, by means of opening a shop that will also double as a base for conveying information regarding tours and activities, and the joint production of websites and programs.
The signing ceremony took place at the Mt. Kurodake Ropeway Station in Sounkyo, which is located in Kamikawa, where Columbia’s CEO Massimo Lazzari, who attended the event, praised Kamikawa’s abundant nature. During his greetings, Lazzari touched upon how outdoor activities were attracting attention during the Coronavirus pandemic, saying “[the agreement] has merits for both parties. We hope to offer enjoyment to many people.” Mayor Sato Yoshiji added “We want to develop together with Columbia with whom we share a common aim,” bolstering confidence with regard the promotion of a year-round mountain resort.
Mt. Kurodake Ropeway Station
A magical gleam reflects off of the frost formations that thickly cover the rock surface of a lateral hole thought to have been dug over 70 years ago in the Sounkyo area of northern Hokkaido's Kami...
Skiers determined not to be beaten by the Coronavirus head for the slopes for the first time this season as Mt. Kurodake opensDec. 6, 2020
The Mt. Kurodake ski slopes in Sounkyo in the town of Kamikawa in northern Hokkaido opened on November 19, making them the first to open in Hokkaido this season.
- Nov. 1, 2020
At a height of around 1,000 meters in the Daisetsuzan National Park in central Hokkaido, a bird-like high-pitched cry echoes around the rugged rocks. It’s that of a small mammal – approximately 15 ...