On March 25, the town of Kamikawa located in northern Hokkaido in the northern part of the Daisetsuzan National Park, and outdoor brand Columbia Sportswear Japan (Tokyo) signed a comprehensive cooperation agreement aimed at regional activation and the building of a sustainable society by means of outdoor tourism.

　It’s the first time the company has signed an agreement with a municipality. The items of cooperation are in 5 fields, including the development of outdoor hands-on contents and environmental conservation. In future, it is hoped to convey the charms of the town throughout Japan and beyond, by means of opening a shop that will also double as a base for conveying information regarding tours and activities, and the joint production of websites and programs.

　The signing ceremony took place at the Mt. Kurodake Ropeway Station in Sounkyo, which is located in Kamikawa, where Columbia’s CEO Massimo Lazzari, who attended the event, praised Kamikawa’s abundant nature. During his greetings, Lazzari touched upon how outdoor activities were attracting attention during the Coronavirus pandemic, saying “[the agreement] has merits for both parties. We hope to offer enjoyment to many people.” Mayor Sato Yoshiji added “We want to develop together with Columbia with whom we share a common aim,” bolstering confidence with regard the promotion of a year-round mountain resort.