Adventure Travel World Summit (ATWS) switched to virtual format

In response to the global spread of the novel coronavirus, the action committee for the international “Adventure Travel” (AT) summit announced on May 6 that it will switch the September 20-24 event program to a virtual online format. The summit was originally scheduled to take place in various spots within Hokkaido, such as Sapporo.

The summit is sponsored by an American group and organized by an action committee composed of 20 organizations including the Hokkaido Prefectural Government and the Hokkaido District Transport Bureau. In the initial plan, some 800 travel agency and media personnel from some 60 countries were slated to come to Hokkaido. The Hokkaido Prefectural Government plans to link with the sponsor group and attract online participation.

In this virtual summit, the Hokkaido Prefectural Government and other organizations plan on showing videos to introduce viewers to things people can experience firsthand in Hokkaido, including the culture of the indigenous Ainu people of Hokkaido, canoeing, rafting, and cycling. Virtual business talks designed for foreign travel agencies and guides, lectures by AT specialists are also slated.

AT is a type of travel popular among the Western affluent class that combines outdoor activities and experiencing foreign cultures. According to the American sponsor group, AT has an approximately 72 trillion yen market scale.