Expectations are high for beer brewery at Nippon Ham’s new ballpark

“We want to create a facility that attracts people to Hokkaido,” said CEO Ide Naoyuki (right) and general project manager Maezawa Ken during the PR event

On March 10, Sapporo-based Fighters Sports & Entertainment – the management company of ES CON Field Hokkaido (Kitahiroshima), the new professional baseball stadium of the Hokkaido Nippon-Ham baseball team that is scheduled to open in March 2023 – announced the construction of a craft-beer brewery and restaurant integrated into the stadium’s back screen.
The brewery and restaurant will be located on the first floor of a two-story building and will be integrated into the back screen, allowing visitors to enjoy panoramic views of the field from the roofless part of the second floor. According to the company, this is the world’s first brewery-restaurant to be built inside a baseball stadium overlooking the field.
The restaurant will be operated by YO-HO Brewing Company (Karuizawa, Nagano Prefecture), a major craft-beer brewer in Japan. Ide Naoyuki, CEO of YO-HO Brewing, which is making its first foray into Hokkaido, told reporters after the press conference, “First, we would like to offer three kinds of beers exclusive to the new stadium when it opens in March next year.”
According to the management company of the new ballpark, during inspection tours in the US, they found ballparks where craft beer was sold, but all of the facilities were located in corners of the stadia. The company wanted to build an establishment “in the middle of the stadium” and, as a result, came up with an original structure integrated into the back screen.
FSE’s general project manager Maezawa Ken said that the number of establishments selling food and drink in the new stadium is “approximately 60,” and added, “We will announce what kinds of establishments will be in the new stadium, gradually from this summer onward.” The company hopes to increase the number of visitors to the ballpark throughout the year, regardless of whether or not they are baseball fans.


ES CON Field Hokkaido