Snow Museum in Asahikawa Closed

Asahikawa City’s tourist facility, the ice and snow themed Snow Museum, closed permanently on June 30 due to the sales drop brought about by the new coronavirus pandemic.

The museum had become popular for both local and foreign tourists as it resembles the ice castle in Disney’s feature film “Frozen”. In 2019, approximately 100,000 people visited the museum.

However, cancellations started pouring in for group tours and weddings this year, and the museum had to temporarily close on March 3. It reopened on June 13, but the managing company’s president ultimately had to decide on pulling out, saying, “We wanted to continue onward as a tourist attraction in Asahikawa, but we could not see a clear path forward after the new coronavirus outbreak.”